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Ad Specifications

Ad Dimensions


Bleed Page: 8 5/8 x 11 1/8
Trim Size: 8 3/8 x 10 7/8
1 Page (Live Area): 7 3/8 x 9 7/8
2/3 Page: 4 3/4 x 9 1/4
1/2 Page Island: 4 3/4 x 7 3/8
1/2 Page Horizontal: 7 3/8 x 4 3/4
1/3 Page Vertical: 2 1/4 x 9 1/4
1/3 Page Square: 4 3/4 x 4 3/4

2-page Spread Dimensions


Bleed Page: 17 x 11 1/8
Trim Size: 16 3/4 x 10 7/8
Live Area: 16 1/4 x 9 7/8

Accepted File Formats

Materials are preferred in high-resolution PDF format and accepted in Mac native application files using Quark or Indesign. All supporting fonts and graphics must be included. Files saved as high-resolution EPS or TIFF are also accepted. All fonts should be embedded or saved as outlines or paths.

Graphics Requirements

Make sure all live matter 1/4-inch away from trim.

  • Make sure all images are correctly positioned in picture boxes, with a fill of white or 0% black.
  • Make sure the status of all imported pictures is "OK" (in picture dialogue box). If images have been modified, update these images in your final layout file.
  • Make sure imported images are TIFF or EPS files.
  • Make sure image resolution is at least 300 dpi; no Internet images or screen shots — resolution is too low.
  • Line art is at least 1,200 dpi.
  • Make sure all images are saved as CMYK. Images saved as RGB will not print accurately. Do not save an image with screen angles or transfer functions.
  • Include all printer and screen fonts.
  • Include all original image files and links.
  • Provide a SWOP approved color proof. (A color laser proof does not provide adequate color for press matches.)
 

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